When it comes to social media reach, Facebook is always the first platform to come up in conversation. Interestingly enough, it’s also the first platform to come up when talking about the decline of organic reach on social media.
What about reach on platforms like Twitter and LinkedIn?
Everywhere you look, organic reach is plummeting. Today we’re going to look at why and what you can do to change it.
For small businesses, it’s not always reasonable to pay for marketing on social media. For others, it’s about balancing the paid reach with organic.
Today, I’ll help you find that balance and maximize your potential on social media.
All about the money? Why organic social media reach has plummeted
Before you can combat the fall of organic reach on platforms like Facebook, you have to understand why it happened. After all, you can’t fix it without understanding how it broke.
The first thing most people will tell you is that Facebook, Twitter, and LinkedIn just want to make money.
Well, yeah, they’re a business. As we all know, a business has to make money somehow. ….