15 Effective SEO Strategies for Small Businesses
For as long as there have been websites, there have been search engines. In fact, an offline equivalent of the first search engine – – actually debuted before there were even any sites on the web.
And, for as long as there have been search engines, there has been SEO. But of all the elements of building an online business, SEO is the one that seems to bring the most people to a grinding halt.
It’s never so much been the case that SEO is incredibly difficult to do as it has that doing it well – as in “number one on Google” well – is very challenging. Even the most basic SEO concepts can be very tricky for those who know nothing about it to get to grips with.
The result was that, in the ‘90s and early ‘00s, SEO companies and consultants – many of which were little more than snake oil salesmen looking to make a quick buck – charged exorbitant amounts of money to do what many business owners would have been able to do themselves.
Fortunately, there’s now enough information out there about SEO that pretty much everyone who has the time and inclination to do so can get to grips with the basics. Of course, that’s not to say that there aren’t still projects that can benefit from some expert help – trustworthy and dedicated SEO professionals have years of invaluable experience and learning, but their services may just not be an option for small businesses with a limited budget.