Over the last few years, mobile apps have become an integral part of many leading businesses across the globe in different ways. Some of the most successful brands and companies in the world have their own mobile apps that are used to achieve objectives ranging from product enhancements and customer services to mobile marketing and customer data collection. The increase in smartphone users (expected to reach 1.75 billion by the end of 2014) only means that more businesses will consider creating their own mobile apps in the coming days. As a business owner you can’t be missing out on this growing market segment.
But just in case you need more convincing, here are 17 reasons why your business needs a mobile app.
1. Embrace The Mobile Age
A few days ago Björn Stansvik, the CEO of MentorMate, discussed 3 major indications that the mobile era has indeed arrived. Read that post if you haven’t already because it has some valuable lessons on how businesses can benefit from the mobile era. You need to embrace this change, the possibilities that it has brought with it and use it to your advantage. And there’s no better way to do that than having your own mobile app. Most of your competitors have already realized this fact, it’s time you acted as well.
2. Prepare Now For The Future
Apart from smartphones and mobile apps, the mobile era has given way to innovations like the Google Glass and smart watch. Things are only going forward from here. Having a mobile app now would prepare you for the future enhancements that are going to be built on this platform. Investing in a mobile app today would place you in a much stronger position to benefit from future technologies as well.
3. Accelerate Product Innovation
Mobile apps open new business dimensions and opportunities because of the way they are used. You can identify new ways of resolving customer issues and fulfilling client needs. This drives innovation and gives way to new products and services. …