4 Reasons Why Your Business Should Invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance.

Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, or film original video, any form of original content helps in turning information-seeking consumers into customers. Here’s four reasons why…

1. Content marketing will supplement your current marketing strategy.

For a lot of businesses, content marketing seems far off from what they are currently doing. In actuality, it probably fits right in. Are you already running a PPC campaign? Focusing on SEO? Growing your social media marketing campaign? You probably answered “yes” at least once. …

Read more at Entrepreneur.

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