In case you haven’t been paying attention, we are in the midst of a mobile revolution.
I remember a time in my life when owning a desk top computer was an expensive luxury. As the price of desktops started to fall the new demand was for laptop computers.
These portable computers paved the way for people working anywhere. This resulted in virtual employees working in virtual offices – Starbucks!
Mobile technology has been around for a while and since Apple introduced the IPhone in 2007 this industry has exploded. The demand for smaller, more efficient devices has resulted in a mobile revolution like nothing we have seen before.
So what does that mean to your business?
The next time you are watching TV, take notice of how many businesses are now asking customer to download their mobile app.
The reason these businesses are doing this is because they know that if their customer has a device in their pocket, they can message them instantly to point them to a product or service. This application also provides quick access to information for loyal customers.
This technology can be used to connect and engage with your loyal customer base – beyond the personal touch they get at your business.
For instance, imagine you are a restaurant and its Tuesday afternoon. The weather hasn’t been the best so you had a slower than usual lunch crowd. What if you could send a push notification to your customers and let them know of your daily special, or perhaps offer a free desert to get them in the door?
Or, what if you offered a customer loyalty program that they accessed from their phone. Imagine that pizza parlor that gives away a free pizza after so many purchases that are registered right on a customer’s mobile device.
The possibilities are endless and should be considered.