5 Major Benefits of Mobile App Localization
Does your company have an app? Is your business model based around an app? Everyone has to start somewhere and working on cornering your home market is essential. But once you have a popular app that’s increasing in downloads and gaining positive reviews, it’s time to think about mobile app localization. Why? Because having your app available in just one app store market means you’ll lose out on millions of potential sales.
It may come as a surprise to you, but did you know that the majority of internet users are not based in the States? The Asia/Pacific region boasts the highest number of mobile subscribers in the world. But mobile usage is rising from South America to Northern Africa. If you want your business to keep expanding, it’s time to invest in expansion. Check out 5 major benefits of mobile app localization here:
1. ACCESS TO A GLOBAL MARKET
Depending on the countries you decide to localize your mobile app for, the possibilities are almost limitless. You won’t be able to roll out a full international mobile app localization project at once, so select the countries that show higher demand for your product or service. The very nature of your industry means that you have access to a global market. But that doesn’t mean that you should try to access the entire global market. Especially without conducting extensive prior research.
China, for example, is a potential goldmine for apps that get it right. It’s the biggest app market in the world, with revenue set to reach $42 billion by 2020. But, it’s far from an easy market to enter. Ideally, you’ll localize your mobile app for both Android and iOS platforms, as this will expand your reach. But with the absence of Google Play in China, you’d better get ready to deal with over 200 local Android app stores! iOS app localization is easier if you want a smoother entry, as the App Store’s rules are the same around the world. China is now Apple’s number one iPhone market, with over $3 billion in sales.
Whether China is the right market for your app or not is for your company to determine. But wherever you set your sights on first, the same benefit is intrinsic — access to more users around the globe. ….