5 Reasons Your Retail Store Needs a Mobile App
Whether you have a beach town boutique, a shoe shop in the city, or a sports store , you want and need your customers to love your brand. Even with top-notch customer service and high product demand, something may be missing. Mobile apps have long been on the rise and they’re catching the eye of your loyal customers. They want access to your retail store at their fingertips, whenever and wherever they please.
So what is a simple mobile app really going to do for your business? Check out these 5 reasons why mobile is a game-changer for the retail industry.
1. “Everyone’s doing it.”
As cliche as this may sound, your competitors and their competitors are all producing apps for their shops. It’s no longer just larger companies like Macy’s and Nordstrom. Small- to medium-sized businesses as well. Consumers are more likely to shop at retail stores that have mobile access than those who do not. Simply because going in store and looking for products is one-dimensional. Your customers want more. Mobile is now mandatory for small business growth. If you want to keep up with the race, it’s worth it to join the fad.
2. It’s fun.
A mobile app allows consumers to be more interactive with your brand. Cosmetic giant Sephora allows app users to test out products without putting any real makeup on using the “Beauty Board Feature.” Urban Outfitters created their app “Urban On,” which lets you earn rewards while you shop. Just for signing up with the app, consumers receive a 10% off coupon, and scanning their code at checkout automatically enters them into a contest to win a $500 gift card. This provides a fun, enjoyable experience at your store that gives your brand a personality.