Our screens are getting smaller, our mobile devices are getting smarter while the e-commerce industry is getting bigger.
Bigger to the tune of $2.29 trillion by the end of the year, over one-third of which will come from purchases made on mobile devices in the US, according to eMarketer’s projections.
It’s not much of a shocker that m-commerce has been on the up-and-up for years now, is it? We’re spending more time with our smartphones, and using them for more types of activities than ever before. That said, the extent of which m-commerce is growing is rather striking.
Data from comScore shows that m-commerce growth eclipses other online retail spending, with over three times the growth of desktop e-commerce.