83% Shoppers In India Use their Smartphone for Shopping Online
1 Out of 3 Shoppers in India Buy Using Mobile Phone
Online shopping provides convenience, comfort, and price comparisons. Users can avail a huge range of options anytime and from anywhere. According to the Regalix report, 33% of the respondents shop online at least once in a month using their mobile phones. A significant 28% shop once in a week and another 25% shop once in three months. Only 14% of them shop once in a year.
Interestingly, contrary to the belief, men appeared to be more shopoholic with their mobile phones. The study has found that 63% men shop at least once a month compared to 44% women.
Online shopping in India is popular mainly because of the discounts and offers. Usually, the prices online are lower than offline stores. This has worked in favour for eCommerce platforms as Indian consumers are extremely price sensitive. The online sellers also provide convenient payment and delivery options which save a lot of time and energy of the consumers.