To Propel Your Business, You Must Embody Your Brand

In an interview, PR News asked marketing pro Brian Solis what companies miss most often in engaging customers and stakeholders. His response was profound. “Companies are still bringing a dictator-like approach to engagement,” he said. “They’re still broadcasting instead of communicating…public relations, marketing and social media teams try to own the conversation rather than invest in it, shape it or become part […]

The Importance of Making Sure Customers Feel Heard

A great product is a problem heard and solved, followed by user feedback heard and integrated. Journalists ask questions, and people answer them. This is how the business works, and how it’s always worked. But: Why? Why do people tell us their stories? Why do they let us into their lives, their businesses, their most sacred of spaces? Honestly, […]

The Different Sales Approach Methods

There’s no one best sales approach. Your personality and background will determine which type of sales technique is most effective for you. Even if you have a methodology that works well, it’s a good idea to try a different approach now and then. Trying new methods keeps you out of a rut, and you may be surprised […]

7 Ecommerce Trends for Retailers in 2017

Here is a list of top 7 ecommerce trends that should be on every retailer’s radar for 2017. 1. Mobile, Mobile, Mobile— The growth of mobile is hard to overstate. In fact, it has gone beyond a trend and has become a key pivot in business, with mobile being used at every stage of the […]

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B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their professional lives. Whether your brand desires […]

Why Small Business Should Be Paying Attention to Artificial Intelligence

As customers become accustomed to AI-powered solutions, they’ll expect the same from their local businesses. Artificial intelligence (AI) is changing the face of business. No longer a futuristic concept, its impact is real. From tech giants like Google, Apple and Amazon to user-centric behemoths like Uber and Starbucks, everyone seems to be using AI technology […]

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