M-commerce

17 Reasons Why Your Business Needs a Mobile App

by Jawad Khan Over the last few years, mobile apps have become an integral part of many leading businesses across the globe in different ways. Some of the most successful brands and companies in the world have their own mobile apps that are used to achieve objectives ranging from product enhancements and customer services to mobile marketing and […]

7 ways small businesses can benefit from mobile apps

Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line.  By Jennifer Lonoff Schiff As many small businesses now know, to stay competitive these days, you need to be mobile. But being mobile […]

Small Businesses Should Feature Customer Reviews Ahead of the Holiday Shopping Season

Photo credit: pichetw/Shutterstock Small businesses should add reviews and user-generated content to their product and service pages ahead of the upcoming holiday season to compete with top retailers and drive more sales. Across the landscape of in-store and online shopping, consumers are increasingly leveraging product and service reviews from other customers to inform their purchase […]

To Propel Your Business, You Must Embody Your Brand

In an interview, PR News asked marketing pro Brian Solis what companies miss most often in engaging customers and stakeholders. His response was profound. “Companies are still bringing a dictator-like approach to engagement,” he said. “They’re still broadcasting instead of communicating…public relations, marketing and social media teams try to own the conversation rather than invest in it, shape it or become part […]

The Importance of Making Sure Customers Feel Heard

A great product is a problem heard and solved, followed by user feedback heard and integrated. Journalists ask questions, and people answer them. This is how the business works, and how it’s always worked. But: Why? Why do people tell us their stories? Why do they let us into their lives, their businesses, their most sacred of spaces? Honestly, […]

The Different Sales Approach Methods

There’s no one best sales approach. Your personality and background will determine which type of sales technique is most effective for you. Even if you have a methodology that works well, it’s a good idea to try a different approach now and then. Trying new methods keeps you out of a rut, and you may be surprised […]

7 Ecommerce Trends for Retailers in 2017

Here is a list of top 7 ecommerce trends that should be on every retailer’s radar for 2017. 1. Mobile, Mobile, Mobile— The growth of mobile is hard to overstate. In fact, it has gone beyond a trend and has become a key pivot in business, with mobile being used at every stage of the […]

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