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B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their professional lives. Whether your brand desires […]

Why Small Business Should Be Paying Attention to Artificial Intelligence

As customers become accustomed to AI-powered solutions, they’ll expect the same from their local businesses. Artificial intelligence (AI) is changing the face of business. No longer a futuristic concept, its impact is real. From tech giants like Google, Apple and Amazon to user-centric behemoths like Uber and Starbucks, everyone seems to be using AI technology […]

How Do Consumers Use Google and Why Should Businesses Care?

Google AdWords advertisers need to be aware of a change that reminds us how important is to understand Google’s algorithm. In March 2017, Google announced that Google AdWords’ exact match keywords would not be exact anymore. They would include close variants so as to ensure that the keyword algorithm would grab and properly interpret the […]

When It Comes to Innovation, Go Big or Go Home

Innovation isn’t simply a marketing catch-phrase. It’s a way of life for many business owners and an absolutely vital aspect of survival and success. When It Comes to Innovation, Go Big or Go Home  Innovation is sought after by most businesses. It is an aspiration of companies seeking to be leaders and brands of choice. […]

How Local Businesses Can Benefit From Mobile Apps

Many small and local businesses are finally realizing that to stay competitive today, you need to venture into the world of mobile apps and marketing. Having a mobile-friendly website is not the only way to stay ahead of the competition. There are many mobile apps that are available to businesses both large and small that […]

10 Social-Media Marketing Strategies for Companies

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites. Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” […]

7 tips for successfully marketing your small business online

7 tips for successfully marketing your small buiness onlin e The online marketing environment has essentially leveled the playing field; small businesses can get noticed on a big scale right next to major brands with massive marketing budgets — without having to spend even close to the same amount. Despite requiring less money for the return […]

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