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When It Comes to Innovation, Go Big or Go Home

Innovation isn’t simply a marketing catch-phrase. It’s a way of life for many business owners and an absolutely vital aspect of survival and success. When It Comes to Innovation, Go Big or Go Home  Innovation is sought after by most businesses. It is an aspiration of companies seeking to be leaders and brands of choice. […]

How Local Businesses Can Benefit From Mobile Apps

Many small and local businesses are finally realizing that to stay competitive today, you need to venture into the world of mobile apps and marketing. Having a mobile-friendly website is not the only way to stay ahead of the competition. There are many mobile apps that are available to businesses both large and small that […]

10 Social-Media Marketing Strategies for Companies

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites. Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” […]

The customer isn’t only right, they are in charge!

We are in the age of the smart customer Customer experience is defined as the sum total of conscious events, as a coordinated series of interactions between a customer and a brand to accomplish anything. Above all words – a customer experience is defined by the customer, for the customer, at each touch-point, each time. […]

Creating the Perfect Retail Experience

One key to creating an excellent retail experience for your customers is to know your customers well enough that you can anticipate their needs and the type of merchandise or services they will gladly purchase. Nothing is worse than bringing in merchandise that you like and watching it sit idly on a shelf. Your customer’s […]

Setting Up Your Retail Business: 5 Must Haves

You have the winning Idea. You have taken the time to create an overall plan that outlines what you want your retail store to feel like and what type of merchandise you want to offer. And you are pretty sure that you have the financial backing (either through personal funds or loans) to move forward. […]

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