Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year
Today, most online searches happen on mobile devices, not desktop computers. The advancements in technology and the ability to always being connected has led the charge for users to consume more information via mobile devices.
Google Switches to Mobile First
Google recently announced that they are switching the way that they index websites. Historically, Google has indexed websites based off of desktop sites. Now, Google will be using a mobile first index that will probably alter the results for desktop searches. Google has always encouraged webmasters to focus on mobile users and this index switch solidifies the importance of mobile optimization.
If you have a website that shows different content on mobile and desktop then you may want to consider making updates to your website. The biggest updates you should make is to:
- Serve structured markup for both desktop and mobile sites
- Verify the markup on both versions of the page
- Avoid adding large amounts of markup that isn’t relevant
- Make sure your mobile site is crawlable and indexable by Googlebot
In the article, Google mentioned that you do not need to change anything if you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across your mobile and desktop sites. Also, Google states, “If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.” With Google moving all-in on mobile, it is more important now to focus on your mobile strategy. …