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To Propel Your Business, You Must Embody Your Brand

In an interview, PR News asked marketing pro Brian Solis what companies miss most often in engaging customers and stakeholders. His response was profound. “Companies are still bringing a dictator-like approach to engagement,” he said. “They’re still broadcasting instead of communicating…public relations, marketing and social media teams try to own the conversation rather than invest in it, shape it or become part […]

The Importance of Making Sure Customers Feel Heard

A great product is a problem heard and solved, followed by user feedback heard and integrated. Journalists ask questions, and people answer them. This is how the business works, and how it’s always worked. But: Why? Why do people tell us their stories? Why do they let us into their lives, their businesses, their most sacred of spaces? Honestly, […]

10 Social-Media Marketing Strategies for Companies

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites. Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” […]

Creating the Perfect Retail Experience

One key to creating an excellent retail experience for your customers is to know your customers well enough that you can anticipate their needs and the type of merchandise or services they will gladly purchase. Nothing is worse than bringing in merchandise that you like and watching it sit idly on a shelf. Your customer’s […]

4 Reasons Your Business Needs Mobile App

In case you haven’t been paying attention, we are in the midst of a mobile revolution. I remember a time in my life when owning a desk top computer was an expensive luxury. As the price of desktops started to fall the new demand was for laptop computers. These portable computers paved the way for […]

21 Small Business Marketing Trends For 2017

  To help us identify all of these new trends and tell you what can be done to pivot your business to align with these trends – we reached out to hundreds of experts to ask about the trends they see. From those we narrowed the responses down to 18 of the most impactful trends […]

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