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To Propel Your Business, You Must Embody Your Brand

In an interview, PR News asked marketing pro Brian Solis what companies miss most often in engaging customers and stakeholders. His response was profound. “Companies are still bringing a dictator-like approach to engagement,” he said. “They’re still broadcasting instead of communicating…public relations, marketing and social media teams try to own the conversation rather than invest in it, shape it or become part […]

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