Small Businesses Should Feature Customer Reviews Ahead of the Holiday Shopping Season

Photo credit: pichetw/Shutterstock Small businesses should add reviews and user-generated content to their product and service pages ahead of the upcoming holiday season to compete with top retailers and drive more sales. Across the landscape of in-store and online shopping, consumers are increasingly leveraging product and service reviews from other customers to inform their purchase […]

7 tips for successfully marketing your small business online

  e The online marketing environment has essentially leveled the playing field; small businesses can get noticed on a big scale right next to major brands with massive marketing budgets — without having to spend even close to the same amount. Despite requiring less money for the return on investment, there are still many strategies that […]

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