Will Sales Consultants Still Exist in Five Years?
The premise of this question may sound a little extreme, but hear me out. In the past few years, we’ve witnessed sales technology undergo a rapid transformation:
- Forrester predicts that one million B2B sales people will lose their jobs to self-service eCommerce by 2020, accounting for 20% of the B2B sales force (Forrester)
- By then, more than 80% of the buying process is expected to occur without any direct human-to-human interaction (Forrester)
- In 2017, The Corporate Executive Board anticipates that Marketing’s responsibilities must extend down the entire revenue funnel (CEB Research)
If you work in the sales consulting industry, these shifts can pose an immediate threat to your livelihood.
CRM Implementers: Since more and more CRM/Sales software is being offered at a freemium level, your customers are acquiring their solution before they ever speak with you. Freemium tools are designed to be adopted AND implemented without IT support, meaning you could get cut out of the picture altogether.